COLUMBUS, Ohio — White Castle, the iconic American fast-food restaurant, is celebrating the 20th anniversary of the theatrical release of “Harold & Kumar Go to White Castle.” Starting April 20, fans visiting their neighborhood Castle or their favorite local grocer’s freezer aisle can enjoy special treats.
Fans of the movie can get the digital version with select restaurant and retail purchases. They can also collect themed cups in restaurants and purchase personalized t-shirts online. The celebration embraces the spirit of Night Castle, reflecting White Castle’s status as the first fast-food hamburger chain to be open 24/7.
“Harold & Kumar Go to White Castle” is a classic film that continues to capture new audiences while holding a special place in the hearts of those who saw it on opening night. Screenwriters John Hurwitz and Hayden Schlossberg, actors John Cho (Harold) and Kal Penn (Kumar), and the late director Danny Leiner are all 2004 inductees in the White Castle Cravers Hall of Fame.
Jamie Richardson, vice president at White Castle, said, “Harold and Kumar’s hijinks leading to their epic journey represent the heroes’ quest, and their passion and dedication to the Crave represents the same love that generations of White Castle fans have shown.”
In-Castle Cravings and Collectibles
Night Castle is hosting a celebration for the 20th anniversary of “Harold & Kumar Go to White Castle.” Anyone who purchases a Crave Clutch (any 20 Sliders) in Castles, through the app or by delivery between 7 p.m. and 3 a.m., will receive a promotional code to score a “Harold & Kumar Go to White Castle” digital movie for movie night. Restaurants will offer three different Harold and Kumar-themed collectible cups as well, while supplies last.
Dinner and a Movie at Home
The “Harold & Kumar Go to White Castle” celebration is also extending into homes across America. Retail shoppers who buy two of any size packages of White Castle Sliders on one register receipt and upload the receipt will receive a “Harold & Kumar Go to White Castle” digital movie.
Personalized Merch
Fans also have an opportunity to show off their passion for the movie with a special shirt. Fans can purchase a personalized Harold and Kumar t-shirt on whitecastle.nadelstore.com. These shirts will give a chance for fans and their spouse, partner, roommate or best friend to proclaim their love for the movie.