WASHINGTON, D.C. — For the third consecutive year, the U.S. Drug Enforcement Administration and NFL Alumni Health are raising awareness about the dangers of fentanyl, spreading the message: “One Pill Can Kill.”
The partnership supports DEA’s Fentanyl Free America initiative, aimed at reducing demand for the synthetic opioid, which is often pressed into counterfeit pills or mixed into other drugs. Just two milligrams can be deadly.
“This is the deadliest drug crisis our nation has ever faced. While we spread the message that One Pill Can Kill, we also know that one informed parent, one coach, or one teammate can make all the difference and save a life,” said DEA Administrator Terrance Cole. “DEA is proud to team up with NFL Alumni Health to deliver a powerful message: America is done playing defense. We’re tackling this crisis head-on and working together to ensure future generations live in a Fentanyl Free America.”
“This collaboration leverages the influence of former players, like legendary Hall of Famer Rod Woodson, to amplify the One Pill Can Kill campaign by inspiring change to protect communities. DEA and NFLAH are working together to eliminate the fentanyl supply that is fueling the nation’s deadliest drug crisis and build a Fentanyl Free America,” said Brad Edwards, CEO of the NFL Alumni Association.
“We want Americans and families to have open and honest conversations. Just like we sit around the kitchen table talking about football and our favorite teams and players, we should be talking about real ways to keep our families safe. If you don’t know where to start, DEA provides those resources like Tips for Talking as a way to have conversations based on age, elementary through young adult,” added NFL Alumni Health Managing Member Kyle Richardson.