COLUMBUS, Ohio – Ohio’s Department of Health (ODH) Director, Bruce Vanderhoff, M.D., MBA, highlighted the growth and benefits of the ODH’s WIC Farmers’ Market Nutrition Program during a virtual news conference. This program has expanded significantly, now encompassing markets in seventy counties across the state, up from fifty-seven a decade ago.
The program offers WIC participants coupon booklets that can be exchanged for fresh fruits, vegetables, and herbs at participating farmers’ markets. This initiative not only promotes healthier eating habits among WIC recipients but also supports local farmers, many of whom run small family-owned businesses. Dr. Vanderhoff emphasized how this boosts Ohio’s economy while honoring its agricultural heritage.
Each WIC participant receives a booklet containing six $5 coupons to use at farmers’ markets from June 1 to October 31. Local WIC agencies collaborate with farmers, who redeem the coupons through the Ohio WIC program for payment. Last year alone, the Ohio WIC program paid farmers $575,920 through this initiative.
One of the farmers benefiting from the program is Bryn Bird, co-owner of Bird’s Haven Farms near Granville in Licking County. Reflecting on the program’s impact, Bird shared how it resonates with her family’s history of providing accessible produce through food assistance programs.
Funded federally through the U.S. Department of Agriculture, the WIC Farmers’ Market Nutrition Program complements other Ohio initiatives like the Senior Farmer’s Market Nutrition Program and SNAP benefits at farm markets. These efforts aim to improve access to nutritious foods and combat health issues like obesity and chronic diseases.
Dr. Vanderhoff underscored the program’s role in enhancing dietary habits statewide, citing national statistics that show low consumption of recommended fruits and vegetables. He emphasized the program’s potential to help more Ohioans lead healthier lives.
For more information on the program and its impact, visit the Ohio Department of Health’s website or contact local WIC agencies.