COLUMBUS, Ohio — The Scotts Miracle-Gro Company today announced a collaboration with gardening expert Martha Stewart. The partnership aims to encourage gardening among both new and experienced enthusiasts with a new campaign called “Gro Like Martha.”
The campaign seeks to break down the perceived barriers in gardening, emphasizing the importance of quality soil as a key ingredient. Miracle-Gro will showcase Stewart’s gardening tips through videos, an “Ask Martha” newsletter, and sponsorship of “Martha Gardens” on the Roku Channel.
“We’re thrilled to partner with Martha Stewart, one of the most respected gardeners in the world, to help gardeners of all levels understand that creating a thriving garden really isn’t all that complicated if you know where to start,” said Jodi Lee, vice president, brand marketing for gardens and controls at The Scotts Miracle-Gro Company.
Stewart highlights the importance of soil choice: “People always want to know my gardening secrets. The most important tip is to choose the right dirt. Not all dirt is created equal…I’m excited to partner with [Miracle-Gro] to get more people outside and in the garden this summer armed with the right ingredients.”
