CANTON, Ohio – AI technology is quickly becoming a fundamental tool in real estate, with 87% of brokerage leaders indicating their agents use AI tools. This reflects a 7% increase over last year, according to the 2025 Delta Real Estate Leadership AI Survey.

Michael Minard, CEO and owner of Delta Media Group, noted the shift in sentiment toward AI. “It’s no longer a novelty; AI is now essential for brokerages and agents,” he said.

AI’s Expanding Role in Brokerage Operations

Initially favored for marketing and content creation, AI’s role has grown to encompass customer service, operational efficiency, and data-driven decision-making. The survey findings suggest AI’s impact is deepening across the industry.

Survey respondents rated AI’s importance at 5.9 out of 10, up from 5.0 in 2024. Looking ahead, expectations for AI’s role jumped to 7.2 out of 10—a 22% rise from current levels.

Highlights from the Survey

  • Widespread Adoption: Age-related disparities in AI use have disappeared, with agents of all generations now using AI. Gender differences have also narrowed, with 87% of male and 82.6% of female brokerage leaders reporting AI usage.
  • Beyond Listings and Marketing: While AI remains a top tool for crafting property descriptions, brokerages are increasingly using it for automation, client communication, and data analysis.
  • Decreasing Risk Concerns: Worries about AI-related risks have subsided, with the percentage of highly concerned leaders dropping from 50.4% in 2024 to 42.2% in 2025.
  • Larger Firms Leading Adoption: Medium and large brokerages (101-500 agents, $101-$500 million in transaction volume) are spearheading AI integration, while smaller firms face adoption challenges due to limited resources.

The Road Ahead for AI in Real Estate

Real estate leaders expect 2025 to be a transformative year for AI, particularly in administrative automation and customer service enhancements. Minard emphasized AI’s growing role in helping brokerages adapt to economic shifts with greater agility.

About the Survey

The survey gathered responses from over 100 brokerage leaders in December 2024. The demographic breakdown showed 72% male and 23% female respondents, with 48% aged 60 or older. Brokerages ranged from firms with over 1,000 agents to those with fewer than 20.

For full survey results, visit Delta AI Survey.