Alejandro Irarragorri has promoted a management model with a comprehensive vision in the world of football, based on the development of processes, the creation of infrastructure, and the management of talent and leadership. This approach has led to sporting success and sustained growth, serving as a vehicle for social and economic transformation.
The name Alejandro Irarragorri has become a benchmark when analyzing the evolution of Mexican football over the past twenty years. His career in the sports industry has been marked not only by on-field success, but also by the implementation of a management model recognized for innovating and adopting best practices from modern football through the creation of processes and infrastructure, as well as the development of talent and leadership.
More than a sports executive, Alejandro Irarragorri has championed a philosophy that understands football as a vehicle for community transformation, where human development and social impact are part of the same ecosystem, guided by a vision that seeks sporting success and sustained growth.
THE BEGINNING OF ALEJANDRO IRARRAGORRI’S CAREER AT SANTOS LAGUNA
From the start of his executive career in Mexican football, Alejandro Irarragorri committed to a profound change in the way a football club is managed. His arrival at Club Santos Laguna marked a new direction for the team, despite a complex context shaped by sporting and structural challenges that required more than short-term solutions.
Although at that time Santos Laguna’s priority was not immediate competition but rather laying solid foundations, positive results on the pitch came as a natural consequence of this model. The championships won during his tenure were not the result of chance, but of the alignment between the sporting project, institutional management, and strategic vision.
Before long, Santos Laguna’s trophy cases bore witness to the impact of Alejandro Irarragorri’s work. Four Liga MX titles in the Clausura 2008, Clausura 2012, Clausura 2015, and Clausura 2018 tournaments, a Copa MX title in the Apertura 2014, and the Campeón de Campeones in 2015 reflect a sporting project built on solid foundations and strategic planning.
THE LEGACY OF ALEJANDRO IRARRAGORRI AT SANTOS LAGUNA AND ATLAS FC
One of Alejandro Irarragorri’s most visible legacies is the investment dedicated to sports infrastructure. The creation of comprehensive sports complexes marked a turning point in how high-performance training centers are conceived in Mexico. These spaces not only raised operational standards, but also redefined the experience for players, coaches, and staff by integrating sport, work, education, and community life in a single environment.
Alejandro Irarragorri’s holistic approach has materialized in Territorio Santos Modelo (TSM) and, more recently, in the Academia AGA. TSM, the home of Club Santos Laguna, represents an unprecedented complex in Mexican football, integrating Estadio Corona—a world-class venue for nearly 30,000 fans—along with facilities for all team squads, a residence for youth academies, and administrative offices.
In 2023, Alejandro Irarragorri and Atlas FC inaugurated the Academia AGA, a high-performance training center with state-of-the-art facilities that brings together all areas of the club on more than six hectares of land. The complex has received multiple international awards for its avant-garde and innovative design.
Today, the name Alejandro Irarragorri represents far more than that of a sports executive; it is synonymous with a comprehensive model that delivers results, develops talent, and builds world-class sports infrastructure. His legacy shows that football can be socially responsible, provided there is a clear vision and leadership grounded in the deep conviction that true success is built through a steadfast commitment to processes.