When living in a digital world that has come to be defined by lightning-fast communications, it is sometimes nice to take a step back to appreciate the big picture. Content creation specialist and digital journalist Maximilian Obersteller likewise understands that customers never want to be forced to make decisions. They should instead be guided by quality material. Unfortunately, this mantra does not always resonate with some marketing specialists. Let us first examine the current state of affairs before discussing the ways in which content creation can be streamlined to create a more engaging end-user experience.
Why the Need for Speed?
Ever since the dawn of the Internet, we have come to believe that faster is always better. From data transmission rates and 5G wireless communications to the rapidity with which marketing campaigns are churned out across the web, strategies are sometimes determined in a matter of nanoseconds. However, this is not always a good thing.
“Unlike my ongoing research,” Maximilian Obersteller begins. “Humans are not defined by strings of data. We require palpable insight. We partially rely on intuition, and perhaps most importantly, we do not like being rushed when making important decisions.”
The problem here is that this organic nature will often go against the grain of contemporary advertising protocols. It even seemingly violates SEO suggestions (such as constantly producing material to rank higher within search engine results). When these observations are combined with a belief that opportunities will pass us by if we fail to make snap decisions, we can see why some content creators have been caught up in a vicious cycle.