ST. LOUIS, Missouri —Anheuser-Busch, the producer of Bud Light, has recently come under fire for partnering with trans activist and influencer Dylan Mulvaney. After promoting the brand in a sponsored post, some customers took to social media to call for a boycott, while others discarded their beer in protest.
Despite the backlash, Bud Light has maintained a strong relationship with the LGBT community for over two decades. Supporters of the brand defended its choice to collaborate with a trans activist, emphasizing the importance of inclusivity.
In response to the controversy, Anheuser-Busch, Budweiser’s parent company, released a statement affirming its commitment to diversity and inclusion. The statement read, “We stand with the LGBTQ+ community and will continue to support and celebrate all members of this community.”
Music star Kid Rock also participated in the boycott by going so far as to post a video of himself shooting Bud Light cases. This incident has ignited a broader discussion on the role of corporations in promoting diversity and inclusivity and the potential consequences of partnering with controversial figures.
Ultimately, this situation underscores the significance of diversity and inclusion in today’s society and the impact that collaborating with influential figures can have on a brand’s reputation.