CHILLICOTHE, OHIO — In a move toward modernization, Universal 1 Credit Union (U1) is excited to announce a comprehensive brand refresh that includes a vibrant new logo and a forward-thinking aesthetic. The financial institution, with a bank branch located at 1080 North Bridge Street in Zane Plaza in Chillicothe, revealed the updated design aimed at symbolizing progress, growth, and their unwavering dedication to assisting members in reaching their financial goals.
The revamped logo retains the iconic “U1” that has become synonymous with Universal 1 Credit Union. However, the fresh perspective introduces a new font and a vibrant combination of colors, accompanied by a symbolic image of a person reaching up for a star. The imagery reflects the credit union’s commitment to a forward-thinking approach and signifies progress and growth.
Jessica Jones, President and CEO of Universal 1, expressed enthusiasm about the brand refresh, stating, “Our refreshed logo is an accurate reflection of Universal 1 Credit Union’s rich story and enduring commitment to our members and the communities we serve. We are elated to begin unveiling our modernized aesthetic that supports our evolution as a financial institution while simultaneously upholding the core values that have guided us for over eight decades.”
The decision to undergo this brand refresh is rooted in the credit union’s commitment to enhancing the member experience continually. By infusing the iconic “U1” with a fresh perspective, Universal 1 aims to visually capture the essence of their forward-thinking approach, symbolizing not only progress and growth but also their unwavering dedication to assisting members on their financial journey.
The brand refresh is set to roll out across various platforms, emphasizing Universal 1 Credit Union’s commitment to staying at the forefront of financial services while maintaining a strong connection with their rich history and core values. Members and the community can expect to see the new logo prominently displayed at the bank branch located at 1080 North Bridge Street in Zane Plaza in Chillicothe.
Universal 1 Credit Union invites members and the community to embrace this exciting evolution as they continue to provide top-notch financial services with a refreshed and modern identity.